Can No Longer Buy Full-Price Phones from VZW and keep Unlimited Data.

The last phone I purchased directly from VZW was a full-price Note 2. To upgrade the phone, I went to VZW website, selected my full-price Note 4 and attempted to check out. However, to complete the checkout, VZW required me to make changes to my plan where continuing the Unlimited Data feature was not an option. Manager at the local VZW outlet confirmed the same; they can't sell me a full-price phone without changing the plan.

Had to purchase my VZW, carrier unlocked phones from Amazon.