AdtoApp brings you a comprehensive review of both manual and automatic mediation–two of the ways to monetize your app. We will compare the two methods and find out which one can bring the most earnings to you.
Manual Mediation
With this method, the publisher personally chooses the ad network to advertise in, monitors the ads and optimizes them as needed. The process goes like this:
Publishers install the software development kit (SDK) of their chosen ad networks to their app.
If they want to advertise with more than one ad network in their spread, they need to install multiple SDKs.
Conflicts usually arise when more than one SDK is installed.
The publisher has to constantly monitor for changes in the ad network’s rates.
If the publisher doesn’t optimize by choosing the best rate, the app is losing revenue.
Automatic Mediation
With automatic mediation, there is a one-time SDK installation of the mediation program by copy-pasting 8 lines of code. Once the installation is complete, the program integrates the app with multiple ad networks. From there, automatic mediation program works like this:
The program uses optimization algorithm–a mathematical formula integrated inside the program–to choose the best ads.
What is ‘fill rate’ and why is it important?
Fill rate is a great metric used to gauge your method’s effectiveness. If you’re getting a higher fill rate, it means you’re selling more ads and earning more.
Fill rate is the percentage of ads that are actually bought and filled based on the number of ads you allocate to an advertiser or your whole campaign. For example, if you–the publisher–allocate 500,000 spots to fill with ads and 500 of those failed to display for some reason, the fill rate would be 99%. How did we compute this? Here’s the formula:
As you can tell, the closer to 100% the fill rate is, the better. It is very rare and almost impossible for a single ad network to buy all your ad spots, so the best way is to sell it to many ad networks.
Choosing advertising formats:
With manual mediation, the publisher is not able to sort the advertisements. If they want to customize or change a current format they’re using, they would have to send a request straight to the ad network.
With automatic mediation, the publisher can maximize profits by choosing the best formats depending on the target users and other factors.
Verdict:
Automatic mediation puts the app and the publishers in the position to earn the most revenue while manual mediation subjects the advertising outcome to a lot of factors outside the control of the publisher. It may seem that manual mediation gives power to the publisher; but upon our review, we can clearly see that this is not the case.
Choosing to go the manual route instead of trusting a specialized program to handle mediation for an app can cause serious losses. Automated mediation has the publisher’s best interests at all times and it works without having to take time off from a publisher’s busy schedule.
Now, which form of mediation do you think wins?
Example of automated mediation: Adtoapp With single SDK it gets access to 20+ ad networks in 184+ countries.
Manual Mediation
With this method, the publisher personally chooses the ad network to advertise in, monitors the ads and optimizes them as needed. The process goes like this:
Publishers install the software development kit (SDK) of their chosen ad networks to their app.
If they want to advertise with more than one ad network in their spread, they need to install multiple SDKs.
Conflicts usually arise when more than one SDK is installed.
The publisher has to constantly monitor for changes in the ad network’s rates.
If the publisher doesn’t optimize by choosing the best rate, the app is losing revenue.
Automatic Mediation
With automatic mediation, there is a one-time SDK installation of the mediation program by copy-pasting 8 lines of code. Once the installation is complete, the program integrates the app with multiple ad networks. From there, automatic mediation program works like this:
The program uses optimization algorithm–a mathematical formula integrated inside the program–to choose the best ads.
What is ‘fill rate’ and why is it important?
Fill rate is a great metric used to gauge your method’s effectiveness. If you’re getting a higher fill rate, it means you’re selling more ads and earning more.
Fill rate is the percentage of ads that are actually bought and filled based on the number of ads you allocate to an advertiser or your whole campaign. For example, if you–the publisher–allocate 500,000 spots to fill with ads and 500 of those failed to display for some reason, the fill rate would be 99%. How did we compute this? Here’s the formula:
As you can tell, the closer to 100% the fill rate is, the better. It is very rare and almost impossible for a single ad network to buy all your ad spots, so the best way is to sell it to many ad networks.
Choosing advertising formats:
With manual mediation, the publisher is not able to sort the advertisements. If they want to customize or change a current format they’re using, they would have to send a request straight to the ad network.
With automatic mediation, the publisher can maximize profits by choosing the best formats depending on the target users and other factors.
Verdict:
Automatic mediation puts the app and the publishers in the position to earn the most revenue while manual mediation subjects the advertising outcome to a lot of factors outside the control of the publisher. It may seem that manual mediation gives power to the publisher; but upon our review, we can clearly see that this is not the case.
Choosing to go the manual route instead of trusting a specialized program to handle mediation for an app can cause serious losses. Automated mediation has the publisher’s best interests at all times and it works without having to take time off from a publisher’s busy schedule.
Now, which form of mediation do you think wins?
Example of automated mediation: Adtoapp With single SDK it gets access to 20+ ad networks in 184+ countries.
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